VENANCIO 
TRUEBA
HÜTTICH

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In Conversation

Why did you decide to focus your practice in the fintech industry?

V — Financial services underpin every sector of the economy. Therefore, companies and entrepreneurs focusing on finding ways to innovate on how financial services are provided can have a lasting impact on the whole economy and its growth and its reach to people who, more often than not, do not have access to these kinds of services. I'd been fascinated by technology since a young age, and I'm incredibly impressed by the many applications people are finding every day. As a lawyer, I want to help the companies and entrepreneurs that are creating new ways to provide access to finance in setting and expanding their business in my country.

Additionally, I enjoy the challenge of participating in a whole new niche. From a legal standpoint, fintech companies have many building blocks to assemble: from corporate, regulatory, and compliance matters to blockchain implementation, data privacy, and cross-border financing. It's a very challenging industry from a professional perspective, but incredibly rewarding when being part of a team that succeeds in disrupting and innovating the industry.

Why do you find working with startups to be so rewarding?

V — I’ve found startup founders whom I’ve crossed paths with to be people with a powerful sense of purpose and with crystal clear ideas about the products and services they want to introduce to their customers. I also recognize the grit and resourcefulness these founders must show during the whole startup process. That’s why I resonate with them and want to help them any way I can.

I’m particularly interested in the founders’ thinking process and problem-solving skills, how those processes translate into their business model, and in setting up their business and organizational structure. You can have conversations about solving problems with anyone, but entrepreneurs actually intend to do something about it. That’s what makes them special.

Besides the legal aspects, what do you most care about when you look at a new company?

V – Obviously, market, tech, and product are essential. However, I really care about people and culture within a company. I enjoy working with companies and founders that encourage diversity of thought among their employees and their well-being. I know this may come out as cliche and not important in the fast-paced business-driven world we live in right now, but I firmly believe that these aspects are key to building a highly successful company.

Five TV shows you would recommend to anyone.

• Breaking Bad
• Better Call Saul
• The Office
• Malcolm in the Middle
• Game of Thrones (except for the last two seasons)

Profile

Venancio’s practice focuses on fintech, finance, technology, and corporate law. His interests lie in working with entrepreneurs and businesses that disrupt and provide innovative solutions in established industries.

Venancio has helped some of the most important startups in Latin America set their business in Mexico and enter the Mexican market, one of the region’s most prominent. He has also helped in the formation of venture capital funds that are gaining increasing recognition among the startup and FinTech industry. Before that, Venancio worked in some of the most important Mexican law firms, focusing on taxation, M&A, finance, antitrust and corporate law.

Venancio graduated from Instituto Tecnológico Autónomo de México (ITAM) with a J.D. (law degree). In addition, he studied his exchange program in international business law at Bucerius Law School in Hamburg, Germany, and has post-graduate studies on banking and finance law from ITAM and energy law from Escuela Libre de Derecho. He currently lives in Mexico City and in his spare time he enjoys traveling and playing tennis.